MSI came to us with an open brief about ways to create a content campaign for their new Prestige 15 Laptop. Their only specification was that we look to feature the product in a physical way, and that we have Parkour action involved. We conceptualised the challenge of of shooting and editing a Parkour video in 12 hours, allowing us to genuinely use the product in an authentic way, and also capture the visuals they were looking for. The challenge was undertaken for real, with all the content for this campaign being shot in one day, and the two minute segments of the video was edited on-site using the Laptop. We produced a Hero film, along with a ‘Behind the Scenes’ edit of the project and a 30-sec cut for MSI promo purposes.
