Robinsons came to us with a brief to demonstrate how their new ‘SQUASH’D’ products, portable water enhancers, can be used in any environment. Following the success of our Mirrors Edge Parkour POV, we ensured to get Ampisound athlete, Neil Cointet, involved for the movement once again. We created a film that iterates on the POV format, by moving in and out of the perspective to better show the product, but at the same time ensured to make the film of quality and not too much like an ad. The resulting piece was one of Robinsons most viewed campaign videos.
